Client Absolut Art Collection Location Stockholm Team Tove Alderin + graphics Sophia Wood Curator Mia Sundberg Assistant curator Kristina Lindemann
Info
Exhibition Architecture
Message in a Bottle - what messages do we send?
The exhibition shows a selection of 30 internationally renowned artists as Warhol, Bourgeois, Ritts, Warhol, Hirst, Wolgers, Fernström, Ola Billgren…For visitors to explore the relevance of the collection, the proliferation of the trade mark, the dissemination of what the collaboration generated and the dissemination of the artist's voice. In a close dialogue with curators we formed the visual storytelling and spatial layout of content. Adding objects to be in dialogue with the Collection. The organisation of several themes in relation to story and narrative.
The exhibition explores the bottle as a Cultural Amplifier, an acoustic radar, a megaphone. A sender and a receiver inwards and outwards. A hearing aid a loud speaker to amplify the message to spread the message. Marketing Strategies - Brand vs Product to keep the brand relevant >to keep the conversation alive >for the product to remain exciting/within an inspired context >to maintain. selling the product.
The Collection. In 2008 the Museum of Wine and Spirits became the owners of a substantial collection of works—The Absolut Art Collection. Absolut Art Collection consists in its entirety of 850 works of art, created by 550 artists during the years 1986–2004. Internationally known artists stand side by side with locally known artists.This year it's 30 years since Andy Warhol signed it first work. Most of the works of art have been reproduced in ads for Absolut Vodka in magazines worldwide. Many have seen the ads. Few have seen the art collection. The opinions if it breaks apart.
