Location: Stockholm Team Tove Alderin + graphics Sophia Wood Curator Mia Sundberg Light Transpond
Info
Exhibition architecture/ co- curating.
The exhibition aims to question the conflicts and complexity that is the nature of the Absolut Art Collection - art and advertisement, brand versus product. Exhibited a selection of internationally renowned artists as Warhol, Bourgeois, Ritts,Haring, Hirst, Wolgers, Fernström. In a world free of prejudice, there are no labels. A utopia, perhaps. but also a marketing strategy. Through collaboration with artists, fashion designers and musicians, Absolut Vodka has used diversity as a way of selling vodka.
The exhibition contextualize questions on contemporary art and society and is buildt on 2d and 3d artworks. The exhibition has a wide visitor group and should communicate to all age ranges, social and educational backgrounds The exhibition design deals with high profile art and the relevance of zeitgeist
